"Are You My Friend?": Negotiating Friendship in Conversations between Network Marketers and Their Prospects
نویسنده
چکیده
Friendship is studied as a culturally and contextually embedded entity. Focusing on the interactions between network marketers and their prospects, this article proposes four key central elements through which participants make sense of themselves when their identities are in transgression and conflict. Instead of being essentialist, the four elements of friendship intimacy, control, trust, and positiveness are highly interactional and dynamic elements that can be negotiated by participants in a conversation. It is argued that Grice's Cooperative Principle is valid, but this should be enhanced by participants' specific culture and prior experience. The notion of "face" in politeness models should be expanded in light of its dynamic characteristics in interaction. (Discourse analysis, network marketing, identity, friendship, politeness, culture)*
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ACKNOWLEDGEMENTS I joined the Ph.D. program not fully realizing how much effort one needs to spend in order to obtain this degree. This is certainly the most difficult thing that I have ever done in my life and it is only through the support of family and friends that I am able to complete this journey. I would like to thank my mom and dad, Purwani Eko Prihatin and Agus Sardjono, for always sup...
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